Since l997, the San Diego stadium has been named Qualcomm, but they have decided that from December 18 through December 28, it will be renamed Snapdragon. Because Snapdragon processors by Qualcomm are the digital brains inside mobile devices made by 30 manufacturers, they want to get the name out there for the public to realize that their smart phones, tablets, etc. contain the Snapdragon multiprocessor that is designed especially for mobile applications. They want people to ask if Snapdragon is inside the devices they buy, before they buy them. By bringing the sports lovers to watch the Chargers vs Baltimore on December l8, and two more college bowls, one on December 21 and another on December 28, they should have a huge audience to let lots of people know that Snapdragon is the heart of their smartphone and other mobile devices. Great brands like HTC, LG, Nokia and Samsung all have the Snapdragon multiprocessor inside them. Advantages are longer battery life and all the other features you want most. Qualcomm's brand name is Snapdragon, however, it stopped being a consumer name back in 2000 and now they want to get its name before the public by taking this short time to publicize Snapdragon and help people realize just what they are buying. We all want the best and this should bring Snapdragon to everyone's attention.