Bowling Has Gone Upscale

The number of traditional alleys and weekly bowlers may be dropping, but "bowling centers" have made the sport more popular than ever and is generating some serious cash. After two decades of decline, bowling is rolling with a polished new look. What once was mostly a patchwork of mom and pop operations has ballooned into a $10 billion industry. The music is loud and pulsating. the air oozes with hipness. the bar is packed with stylishly dressed young professionals drinking martinis and surveying the scene. It is definitely attracting a different market that it used to.